Google to understand how users perform searches and to find the content that is most relevant to these searches. Google regularly publishes other SERP features, such as knowledge graphs, resource snippets, language searches and image search updates. Google’s BERT is still in its infancy, but over time it will become more mature and accurate in understanding searches and content, just as people do. It helps Google to easily understand everything about your site, your page, and your content. Word count is not an important factor in ranking, and you can’t manipulate Google just by writing longer content. As I said before, it helps BERT Google to understand questions and content like people do. You need to implement the schema data on your site to improve your CTR and ranking and take advantage of Google’s SERP features. Google implemented BERT’s update for all languages and therefore influenced the ranking of the site and presented the results in snippets. This is because if your content does not meet the intent of the keyword, you will not be able to get a ranking from Google. If your site has crashed in the latest Google core updates, it is possible that Google’s BERT has influenced your ranking. Google’s BERT is one of Google’s most important updates and has influenced one in ten searches. So if your content does not meet your needs, the length of your content will not help you in your Google ranking. If you think that posting content for a long time will help you to increase your Google ranking, you are wrong. This helps Google better understand your content. Concentrate on increasing your brand’s search so more people can search for you on Google. If you don’t take these resources seriously, you will lose the potential of Google Search and your business.
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