Exact match domains are domain names with exact keywords that you try to place in Google’s SERP. Considering the development of SEO over the last 20 years, an exact match domain was originally a safe way to get to the top of Google. Even ten years ago, many search engine optimization specialists bought an exact match domain, added content and got directory links, which was enough to get a place on the first page. If your home page probably has more links pointing to it at first, it will be difficult to get a ranking from other landing pages for the exact matching keyword. However, using Exact Match domains will be largely like walking on thin ice and could make you very vulnerable to Google’s penalties. However, if we look at the keyword “casino bonus”, about seven or eight websites on the first page have the word “casino” in their domain name, which underlines the importance of researching each industry. There are ways to avoid this problem, such as using a wide range of anchor texts, but it is difficult to find the balance, and it only takes one link to be shared by you several times to make it seem like you are running a campaign with exactly the same anchor text. With long matching domains like buybluejeans.com and carinsurancequotesonline.com – Google responded with an EMD update in 2012 to punish and filter them. No matter what anchor text you use, you risk using too much exact match anchor text, and that’s an easy way to get a penalty. You should be careful if you have a large SEO strategy that depends on optimizing an exact match domain, as this could mean initial growth but also a high risk in the penalty department. This approach allows you to create natural web pages without the risk of assigning keywords and there is no risk of anchor text causing penalties by linking to the brand. A good example is the price comparison site, Forces Compare, which benefits from a “comparison” in its field and therefore receives a boost for every product it compares, whether it is cards, accounts, credits or anything else.