Companies that choose to reduce their paid social presence or take a break together are likely to see not only their paid social traffic but also their organic social traffic decrease, and if they do not participate in the management strategy of the society, they may miss an important opportunity to interact with their clients. This graph shows organic social transport in the same period as company A, but it is a strong trend for the 2020 line to go beyond 2019. Note that organic social transport in 2020 and 2019 is close enough to each other until we start to see some distance in the 2nd and 3rd week of March, when 2020 will rise and remain above 2019. Companies that maintain a social presence through paid campaigns and community management are likely to have more opportunities for recovery in the coming weeks and months as the world begins to move away from the current situation. The era of social distance is creating a new online behavior that is a crossroads of paid, earned, shared and pure marketing or PESO modelmodel. Not only pre-click indicators show improvement, but also organic social traffic shows an upward trend. A paid campaign to promote a SEO brand may lead to increased traffic in organic research with increased brand-related research conditions. The following week, when attention returned, organic social traffic increased to the same level. Compare this to company B, which has left its paid social budget unchanged.