In addition, endless scroll bar recommendations can be used to constantly show and recommend new products to visitors, encouraging them to keep looking until they find the right product. On a normal day, consumers are constantly distracted by online shopping, comparing products on different websites, or changing devices or environments. In order to better serve these visitors, brands must allow easy navigation to the main product category. Sometimes a customer searches for a PDP and finds that the product does not meet their original expectations or wants to explore other similar products. Since today’s consumer is so dependent on e-commerce, “he” is not sure about tomorrow, because “he” has to buy in bulk and order non-standard products to feel more comfortable during a long stay at home. In recent weeks, the crown virus has caused huge changes in buying behavior in the affected areas, as many stores have started operating for a limited time or have temporarily closed their doors.
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