In 2019, email marketing focused on the mobile and interactive marketing approach, event-based email marketing, personalized email marketing, an automated email marketing system and many other trends. For experienced marketers, it is essential to think carefully about the scenario and develop an email marketing strategy that is permeated with all the above tips and will be very successful with a successful email marketing approach in 2020. In short, the email marketing dynasty scenario in 2020 will be very similar, but an advantage over what was the volatile year 2019. In this blog post, we discuss the email marketing scenario from 2019 and the way forward for email marketing professionals as we enter the year 2020. Your company’s website should be the best friends with mobile support if you want your email marketing campaigns to be as successful as possible. It’s fair to say that these trends have become even stronger in the New Year and will undoubtedly find their way into the 2020 guidelines for successful email marketing campaigns. It cannot be overemphasized that the automation of email marketing will be a priority in 2020 as it is in 2019. The email marketing scenario for 2019 and the way forward for marketing professionals in 2020 One of the best reasons why email marketing is an important part of product marketing is the fact that for every dollar spent on email, the return on investment in terms of following up conversions is significant. The success recipe for email marketers is a combination of social media marketing and email marketing. Email marketing has always been an excellent platform to collect data about users and better understand their behavior. Mobile email marketing for businesses starts with a tailored site for mobile phones. CTA’s are becoming more and more urgent in the mobile email marketing game, but also more subtle.