It’s not just the way we buy and interact with others that has changed. Paul Norris, Epiphany online search specialist, has researched the impact of this phenomenon on the use of the internet and advises companies on how to adapt their search strategy in these difficult times. An expert investigated how the current global scenario has affected users and advises companies on how to adapt their search strategy in these difficult times. The Prime Minister’s speech on 13 March 2020 served as a catalyst for the search for “work from home”, as the search for computer chairs increased by 185%. His website search function is a real goldmine in these difficult times – it takes immediate account of demand and changes in visitor behaviour. Stay up to date with your search reports – look for more use of comfort and supply modifications, because availability and satisfaction are more appreciated. Daily news and knowledge about search marketing, search engine optimization and paid search. Can you adjust the content and optimize the existing pages in your CMS? Is it possible to create new landing pages in your CMS without technical interventions? Then it is time to make use of these possibilities. If you withdraw the sales activation because demand has decreased, you need to transfer that budget and resources to a medium to long term activity that will be profitable when demand increases again. As a nation, we have also looked at our emergency delivery options, including “wine delivery”, which has almost tripled in one week. Your landing pages and product reports are a good first point of contact and can provide quick wins. The content faded to the bottom? Strategy, planning and content creation have clear advantages with the freedom to work from home. With this in mind, you need to review the metadata and include high-quality services, such as night delivery, in the titles and descriptions.
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