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Site traffic analysis can help you learn more about your competitors’ digital marketing strategies, their performance in recent months and major changes in results. Analyzing your competitors’ digital marketing strategies can help you optimize your campaign and future ideas to improve your success in the short and long term. The analysis can help you explore your competitors’ best keywords, their average monthly search traffic, and their best websites. The best way to use competitor analysis is to integrate results into your digital marketing strategy and future campaigns. Frequent analysis of your digital marketing strategy can help you maintain the success of your tactics. You can also explore the most popular channels to decide how to adjust your digital marketing strategy based on results. SEMrush has created a guide to “How to do competition analysis online” to help you investigate what your competitors are doing. Your competition analysis can provide you with a deeper look at your competitors’ social channels, how often they are published, their participation rates and the most popular channels. If you want to implement a long-term digital marketing strategy, you must include SEO in your plans. Your presence on social media can tell you a lot about your digital marketing strategy. This knowledge will help you identify opportunities that your competitors do not have, or even specific markets that you can exploit.