Trust in e-cigarette safety varies by worldview and message source Date: December 12 2017 Source: Georgia State University Summary: According to a recent study, messages about e-cigarette safety must address the worldview of the target audience, with different groups showing varying levels of trust depending on the source of the message. According to a recent study conducted by the Georgia State University School of Public Health, e-cigarette safety ads need to consider the worldview of the target audience, with different groups showing different levels of trust depending on the source of the message. The results of a study using data from the 2015 Tobacco Survey and Risk Perceptions are reported in an article, “Worldviews and Trust of Sources for Health Information on Electronic Nicotine Delivery Systems: Effects on Risk Perceptions and Use,” published in Social Science & Medicine: Population Health. Richard Rothenberg, regent professor of epidemiology and biostatistics, and Dean Michael Eriksen, all of the Georgia School of Public Health; and Dr. Worldviews and Trust of Sources for Health Information on Electronic Nicotine Delivery Systems: Effects on Risk Perceptions and Use. “Confidence in e-cigarette safety varies by worldview and news source. ScienceDaily.” They also suggest that the researchers are investigating “how people perceive the credibility of the source” of “altered risk messages” that claim e-cigarette products contain fewer toxic substances or are less harmful than traditional cigarettes, which tobacco and vapor companies, with FDA approval, may put on product packaging. The authors found that worldview and who people trust to provide information about e-cigarettes is related to their perception of risk and whether or not they use them. The center, based at the School of Public Health, conducts research to help regulate tobacco products to protect public health. Confidence in the safety of e-cigarettes varies by worldview and message source. 30, 2016 Traditional cigarettes pose known health risks to smokers, but the impact of e-cigarettes is still being determined. The authors recommend more research to determine what types of communication strategies are most effective in informing different populations about the risks. The Georgia TCORS, created in 2013, takes an interdisciplinary approach to understanding the human and economic factors that contribute to tobacco use. 19, 2020 As social attitudes and values change over time, researchers struggle to communicate the facts of their research.